Your Development & Design Resource

Clarifying the message

Hear ye! Hear 
ye! I spent the majority of the day after my last post discussing with people in the community just what I was getting at - while I won't go into the exact detail of many of those discussions (more or less because I didn't ask those individuals if they'd be willing to go public with their thoughts on the matter... and since they were no replies to said post...) I figured that I would clarify my statement and share with you my thoughts on the matter.

IBM apparently has a SWAT team that engages customers to provide them with additional services at no additional cost as part of their sales life-cycle. While I completely understand this, my statement was that such a squad be sent to current IBM/Lotus customers that are not being engaged for upselling, new product adoption, et al in an attempt to boost corporate-wide product adoption and Lotus customer retention. See, this team would go to SMB-and-above customers and show them how to utilize their current technology investments with IBM... at no cost to the customer. Sounds funny, I know - but let's look at it this way shall we?

We take 10 members of this community who have proven to be innovative, yellow-bleeding Domino gods and give them each $100,000/year. Their job: travel onsite from IBM customer to IBM customer, showcasing how their current in-house technologies can be utilized to resolve many corporate-wide issues. Let's say each member stays onsite one month with a customer. That's 120 customers per year utilizing their current investments and not looking elsewhere for solutions to their problems.

At an approximate cost of $1 million, IBM can solidify Lotus in 120 customer organizations.

Take it out of the marketing budget - hell, I don't care if I never see another Lotus ad in eWeek (not saying ANYthing about a dinosaur... <sorry, couldn't help it>).

It's a risk, sure. It's something that hasn't been done before (I believe). But I tell you this: if I'm the CIO of an organization that's been on Lotus Notes since R3, and IBM is telling me that they'll send me a consultant for a one month engagement to help bring my teams up to speed on the latest releases and functionalities of my current technology investments with IBM at no cost to my organization - it's certainly something that I'm going to consider green-lighting!

About the author: Chris Toohey

Thought Leadership, Web & Mobile Application Development, Solutions Integration, Technical Writing & Mentoring

A published developer and webmaster of, Chris Toohey specializes in platform application development, solutions integration, and evangelism of platform capabilities and best practices.

More from is powered by IBM Notes Domino XPages & hosted by Prominic.NET

Contact Us

Use our Contact / Feedback form or one of these email addresses:

Creative Commons License

Except where otherwise noted, by Chris Toohey is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.