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Lenovo's Thinkpad Viral: Black or Titanium

Thinkpad: Black or Titanium I don't know about you - but I'm a softy for the matte-black, workhorse look of the current IBM Lenovo Thinkpad. It seems like anyone who's only looked at the simple, all-business design and featureset scoffs and turns their heads towards something shinier, but anyone that's used an Thinkpad (especially those of us who used them on-the-road) know that they're an invaluable tool. They just plain work.

And since Lenovo released their first (in my opinion) consumer-friendly member of the Thinkpad product family with the Z-series, I was counting down the days until we would see a metrosexual-makeover for our beloved black-boxes. But despite my initial doubts, and from what I can see from the new Lenovo viral marketing campaign, I think I'm liking the titanium!

Lenovo Thinkpad Viral: Black or Titanium

It's looking pretty slick, pretty cool, but still very professional. Regardless of where they go from here, whether it's Black or Titanium, I'm just waiting for the X-series to get a larger resolution display!

About the author: Chris Toohey

Thought Leadership, Web & Mobile Application Development, Solutions Integration, Technical Writing & Mentoring

A published developer and webmaster of, Chris Toohey specializes in platform application development, solutions integration, and evangelism of platform capabilities and best practices.

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